The Key Reason Why On Page SEO Is So Important For Getting Website Traffic
Many marketers are so far too busy building links to concentrate on some of the simple SEO factors. They forget that one of the most vital parts of SEO are the on page factors.
These are simple for you to do and are something that should be fundamental when you create a new site. WordPress is perfect because it has been designed with SEO as a fundamental part of it.
Firstly, make sure you have set a title tag. This must be 64 characters in length. Any longer and it will be shortened and this will look very peculiar in the search engine listings.
The title tag needs to advise people what your site is about in such a way to entice them in to your webpage. It must include a keyword that is specific for the page the title tag is on. All the pages on your website needs to have a title tag specific to it. You must never use the same title tag on every page.
Your meta keywords and meta description tags are also important. These notify the search engine robots about the content of your site. These are not overly relevant to the search engines because most of them analyze your site to determine what it is about.
If you have Adsense ads on your site, your meta tags help determine the relevancy of adverts being displayed.
The meta description is useful because it appears in the search engine rankings. In this 150 characters you have to get people to click on your website. You must be concise and enticing in the same sentence.
Your meta keywords and description should also be unique for each page within your site.
Any graphics on your web site have what are called as ALT tags. These tags provide an alternative description for the visually impaired. The search engines look at these and can get your images ranking well. Make sure you do not attach the same keyword to too many ALT tags and add the word graphic, picture, image or something similar afterwards. This is yet another indicator to the search engines that your webpage is appropriate for the keywords.
As well as this you can include your keyword in the header 1 tag on your page, i.e. the title in the text. This is another factor in search engine rankings.
Your site will rank well if you use your keyword and related keywords in the body of each page.
Just don’t try and squeeze too many keywords on to a single page as you can get yourself dropped by the search engines.
By performing some simple on page SEO optimization you can gain the advantage in the search engines. This could give you the advantage over your competition because not all marketers do this
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